Security, from the Root. 

Building on Handshake allows robust trustless DANE security on web3. From blockchain root to the clients dns.

  The logic behind DANE:
 2 parties with decoder keys sending coded messages to each other. 

(man in middle hack on web2) 
When a hacker in the middle says "I don't have a decoder key, send it un-encoded." 

 Both parties "know" the other has a decoder key.
So there must be a man in the middle and the message is not to be trusted. 

No trust required = trustless

Pro tip* https to dns,means end to end encryption.

ENS subdomain

The versatility of the ens wallet and social platforms